Instagram stories are the perfect place to generate interaction with your followers by taking advantage of several of the features that this section has. Therefore, I share 7 tips for you to take advantage of them which will help you to know how to sell on instagram!
1- Show your products with video
In electronic commerce it is key that your potential client can clearly perceive the characteristics of the product.
The quality of today’s mobile phone video cameras is very good and perfectly acceptable for use in Instagram stories (or even in the feed, for those of you more proficient with the camera).
Take the opportunity to show the details of the product, make the dimensions noticeable by touching them or placing them next to other reference elements , and describe how they are made. The more detail, the better!
2- Present your workspace
One of the key strategies for any business is to be able to differentiate itself from competitors .
Through stories, you can show off your workspace (and yourself!) and thus share a little more about your life and business with your followers. This is personalizing the brand and generates a special bond.
Learn more about this social network:
3- Tell me something fun or useful related to your business
It is very important not to be selling continuously: you have to nurture the link with your potential customers through non-promotional content .
For example, Carolina from Cerámicas Huasimanta shares food recipes, adding value to her followers and, incidentally, making her tableware known!
4- Promote a sales action
On special sales occasions like Cyber Monday , Black Friday or Hot Sale , it is advisable to do full coverage of the action.
Count all the benefits that you are offering in these events using Instagram stories: free shipping from a certain amount, discounts for payment with transfer, interest-free installments, etc.
Start generating expectation a few days before, carry out the development of the action and close it by notifying that the promotion is ending.
5- I directed people to your store using the link in the stories
If you have more than 10,000 followers in your account, take the opportunity to insert links in Instagram stories to your online store . You can not only direct to specific products but also to the pages with your story, shipping methods, press, etc.
If you don’t have the link, don’t despair! You have two alternatives until you reach the blessed number:
- You can tag your account and tell them to click the link in bio (you can put a screenshot!).
- If you have Instagram Shopping set up , you can tag your products. It is done from the stickers section ! If you still do not promote your products online, here we will tell you how to sell on Instagram .
6- Ask questions and surveys
These two stickers are great! They allow you to understand the interests of your potential clients much better and thus be able to improve your advertising message, plan commercial actions or even get ideas for new product developments.
In the case of surveys, you can use them to make people choose between two products. or choose what type of delivery you prefer (home address or post office). With this tool you can get to know your customers and followers a lot !
As for the questions , you can ask some more open or more directed on specific topics. Then you can share funny answers and, finally, close by answering if the question required it.
For example, at O2 Energía Digital we carried out a survey on the online store that allowed us to understand the doubts and the level of knowledge that entrepreneurs had on the subject. The responses and feedback were shared in a live stream.
7- Use the stories to make a flash sale type promo
One of the strongest triggers to get people to buy is using the sense of urgency or scarcity .
Urgency is that people know that there is little time left to take advantage of an offer or commercial action. Shortage is that you may perceive that there is little stock available ( the prospect of someone else taking the last unit out of your hand can be very powerful!).
Stories are the ideal place to get both messages across by running limited-time promotions that showcase available products.
The creative possibilities that stories offer are almost endless! Take advantage of them as much as possible to publicize your product, your business and generate interaction with your followers and customers.