Social networks are channels with a lot of potential to generate sales, but you have to know how to use them! We share 7 original content ideas to boost your business . Find out what other brands do on their networks to increase their conversion rate!
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Why think of content ideas to sell?
It is essential to generate content that helps you show your products in more creative ways and communicates everything behind your brand. Users —and your potential customers— are looking for more than “just products” when they browse the platforms.
If you have knowledge of graphic design, don’t worry! There are tons of tools on the internet to work with templates , for example, which are pre-made designs that you can edit to fit your brand and goals. For our part, we design these banners for you to take advantage of in your networks, download them for free!
Today we want to share with you 7 creative content ideas that other businesses are using to increase their sales . This is a great strategy that allows you to understand how to sell online and attract more visits to your store. I hope they inspire you!
Idea #1 – Tutorials with ideas on how to use your products
One of the best ways to show your products, without selling all the time, is with videos or photos where you give ideas or teach how to use them. Showing is always more powerful than telling , and tutorials are a great way to put that into practice.
The girls from Dennis are a great example of how to create this type of content to inspire their potential customers with thousands of ideas to use the scarves they sell in their store.
They do it both with tutorial videos and in their photos, where they show different ideas of use.
In this way, they not only talk about their products, but also inspire with ideas on how to use them.
This is much more attractive than a direct message, it builds and strengthens the link between the community that follows you and your brand and, as if that were not enough, it increases the chances that someone will want to buy , because you inspire them with a form of use or idea that maybe it hadn’t even occurred to him.
Idea #2 – How to Answer frequently asked questions in an original way
Continuing with content ideas to create with your brand, one more is to answer your customers’ frequently asked questions in a more creative way than with the typical question and answer page. What happens if you make a video or some more original instructions?
In this way, you take advantage of the questions that you are always asked to create content and also improve the shopping experience of any future customer who has the same question before taking the last step.
The Bord girls , for example, created an Instagram story with a step-by-step to install their organizational panels . It was probably a common question that a lot of people had before buying, so they directly turned it into a story for everyone to see.
Or the girls from Carrington who created different sections within their store answering the most frequently asked questions about how to choose the size of the ring, how to place the openers or how to clean the accessories .
Idea #3 – Share the why and story behind your products
Another very powerful way to create content for your brand is by telling the why or the story behind your products .
There is always a story. For whatever reason you started the business you started and chose the products you chose. Sharing that is a great way for your potential customers to connect much more emotionally with your brand . Thus, it is not just about sales or that they choose you solely based on price, but that they see that there is much more.
For example Bahama is a brand of backpacks made with reused paraglider. It is not “another backpack”. There is a story behind each product , related to the use of sustainable materials and where that fabric was before becoming a backpack.
They are in charge of showing and sharing all this so that their potential clients on the other side find out and see the soul and history behind their products.
Idea #4 – Creative alliances to show your products in use
Creating alliances with other people, so that you are not always the one showing your products , is also one of the great ideas for more attractive content.
The Bord girls recently did this in a very original way. They know that their organizational panels are a great product, for example, for creative entrepreneurs, who have to keep their work items close at hand and organized.
So they summoned 15 entrepreneurs to do a photo session (organized by them!), where they asked them to bring their favorite work items. In this way, they created incredible photos of their panels showing the variety of ways and items in which they can be used.
Added to this, each of these 15 entrepreneurs shared the photos on their own networks, thereby boosting the number of people they reached with their brand .
This is a very original collaboration because, as we can see, alliances do not always have to be with influencers with thousands or millions of followers or paying a fortune for a mention.
Many times it is preferable to do it with people with fewer followers but much more interaction with their audience and to reach a 100% online audience that you are interested in getting in touch with. Also, by adding 15 entrepreneurs at the same time, the multiplier effect of having them all show their panels, it was great!
Idea #5 – Your own customers to show your products in use
Similar to the previous point, a good alternative is to take advantage of the publications of your own clients to show your products in use.
What better than the people who already choose you and like what you offer to display it and help more people know you?
Julie is a great example of this. She is a clothing designer and every month she organizes an afternoon tea. At these gatherings, she invites her top clients to try on her clothes, spend an afternoon with her, and take photos of her.
It is an excellent way to keep in touch and learn more about your public , in addition to giving exclusive and preferential treatment to your most loyal clients. And of course a very original way to have lots of photos of your clothes in use in different models !
Let’s keep learning original content ideas for entrepreneurship networks, there’s still much more to come!
Idea #6 – Content educating about the benefits of your products
These publications will depend on the type of product you sell. Not all products solve a specific problem or have a specific benefit that can be talked about, but if your product falls within this category, you will love this idea and it will be very useful.
For example, Poncho Poncho is a brand of educational toys and its creator is a child psychologist. She uses all of her experience and knowledge to talk about the benefits of her products in the development of children .
He doesn’t just talk about his products, but he talks about the biggest benefit that parents are looking for when buying these types of toys.
It attracts potential customers by sharing tips and useful information, helping them encourage their children’s play and development.
Idea #7 – Creative photos to show your products in different uses
Last but not least, a key piece of content to attract potential customers to your brand is your photos.
The issue is that, on a day-to-day basis, we come across so many images that, to attract attention and attract, you have to use creativity and try not to show your products in the same way to everyone.
Think that your potential clients see thousands of photos per day on their social networks, so to capture their attention in a few seconds, your photos have to have something different from the rest .
We know that it is easier said than done, but nowadays it is hardly an option not to have quality photos in the 100% visual world in which we live. At least of your main products.
They do not necessarily have to be professionally produced, but thoughtful and of quality . Because it is the first filter that will make someone interested in seeing and learning more about your brand.
The guys at Ringo are a great example: they have focused their entire store on a single type of product and create original and attractive photographs to show it in different situations of use.
Hopefully these examples of creative content ideas will inspire you to think of new opportunities for your brand!
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