What is the most important lesson you learned in your childhood?

Surely a scene appeared in your head and, along with it, a movie. This happens because we learn everything from small stories or sequences of events that we listen to and experience here and there.

And not only real experiences can teach us something: entire generations of parents and grandparents have dedicated themselves to inventing and reinventing fairy tales and legends to show children what is right and wrong, good and bad.

For whatever reason, this practice of storytelling has fallen out of favor in recent years, but marketing experts say it’s vital to get back on track.

What is storytelling ?

The literal translation of the expression in English is very clear and unpretentious: storytelling means “to tell stories” . This is the new commitment to relationship marketing that is based on sharing the trajectory of your business with the public, little by little, in order to reinforce your proposal and stand out from the competition.

The secret is to know how to select the moments that really represent your brand identity and make them accessible to anyone who wants to know a little more: a good change in the work environment, an award, a new strategy, among others.

The main point of those who want to start doing storytelling is to ask themselves the following question: why does my story deserve to be told?

Instagram and the media in general are full of profiles posting all kinds of stories, and you don’t want yours to be the same as another. Therefore, dedicate yourself to review the path of your business and recognize those elements that arouse the interest of the public. For example:

• Characters : show a bit of the personality of each one of those involved in your project.

• Conflicts : undertaking is not easy. I shared some of the major challenges and obstacles already overcome, and everything your team needed to do to get to where it is.
• Desires : what is the ambition of your brand? What is your mission, the final result that you want to communicate to the world? Make the answer clear. Explore your strengths and all that makes your story unique. After gathering some ideas, come up with images that can be represented and posted from time to time on your Instagram, mixing them with the usual posts.

The storytelling strategy on Instagram is very powerful since it can not only bring you closer to your followers, making them more interested in your brand, but it also creates potential customers to whom you can later offer your products on Instagram .

If you are interested in knowing more about this topic, you can consult our exclusive guide on how to sell on Instagram .

Storytelling : examples that inspire

To better illustrate what we are talking about, we share some real examples of Online Shopping stores that knew how to tell stories from Instagram posts with great success!

Cloud shopping store that bears her name, makes the most of Instagram stories to tell her followers what inspired her (and continues to be) to create her brand.

To do this, he created a featured story that he named ” Inspiration “, it’s worth watching it in full!:

In addition, in another story called ” My story ” he tells the beginnings of his brand with his own images:

For their part, the owners of the Cloud shopping store  have fun creating stories in “ Unibow team ” .

In addition, they introduce more members of their team and detail what area each one is in charge of!

You like me?

Knowing the challenges and achievements of your brand, your customers will feel much closer to it. Strengthening that bond can also help encourage them to be a part of your story.

Bet on storytelling and see what this strategy can do for you and your business!